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Jan
Let’s discuss some of the best practices or YouTube tags and hashtags and let’s understand how to optimize the online videos while focusing on content, titles and tags. These are considered to be some of the most important YouTube channel and individual video aspects. In order to engage with the correct audience and boost your video ranking, one should concentrate on its content, titles and tags. As we all know “CONTENT IS KING”, it is an essential aspect for YouTube channels.
Relevant Content:
Drafting a content that is highly related to your video is one of the essential factors. The worst one can do is to target the audience and keywords which are not related to the content of your video. In this case one can easily loose its audience within few fraction of seconds. Therefore, reaching out to the targeted audience and using the correct keywords in your video content is also an essential factor.
Keyword Research
When you have a complete understanding of the objective of your video and the demographics of the audience you are trying to communicate with, you will proceed to the next phase, which is doing keyword research. After taking into consideration, you will undertake keyword research in order to determine which words and phrases are most likely to connect with the audience you are targeting and the context of the film.
You may make use of free tools such as the Google Keyword Planner, keywordEye, or keywordSpy and they are all available to you.
In the beginning, you should make a list of prospective keywords, which are terms that you believe your target audience would use if you were to do the same search. A blend of branded and non-branded keywords should be included on this list, which should consist of ten to twenty terms.
Then, you may analyze each term on your list by taking into consideration the following two factors:
1) The number of persons regularly looking for this phrase on a monthly basis is referred to as the search volume. Once a year? Would you say that there are just ten persons looking for this phrase? Would you say that there are tens of thousands of queries for this phrase? Does this term have a sufficient number of individuals looking for it for me to be able to reach my intended audience?
2) Competition level – Is there a significant degree of competition in this situation? The number of other videos that are focusing on this term is what? Because of the amount of competition, will I truly rank if I chose this particular keyword?
In the process of picking your final list, these are key considerations to take into consideration. In a perfect world, you would like to have a selection of keywords that simultaneously fulfil the criterion of having a large search volume and a low degree of competition. After taking into consideration these two aspects, I would recommend that you narrow your list down to between five and ten keywords.
Once you have verified your list, you will need to ensure that your keywords are included into the title, description, and tags of your video for maximum effectiveness.
Video Title:
Due to the title of the video is the first text that a user will see, you want it to be succinct while yet being appealing enough to attract the user's attention. As an example, consider the subject line of an email. Although the length of your title should not exceed seventy characters, you still want to provide sufficient information in the line for visitors to click on your link. In order to assist audiences in recognizing your product, service, or company, you should make an effort to employ non-branded keywords that have a large search volume. Additionally, you should be sure to include at least one branded phrase.
Description:
In order for the description of your video to be shown in its entirety in search results, it should not exceed a maximum of 160 characters. You could include a few of sentences that are more detailed and instructive. This should be intriguing writing that is dotted with phrases that are not used by the brand.
At the very end of your explanation, you may also provide links that are pertinent to the topic. These links might be to the website of your firm or to other videos that are relevant.
Tags:
The number of keywords that you choose for your tags should range anywhere from three to six. These keywords have to be included inside the title and description of the video on which they are being used. Again, in order to avoid misleading your audience, it is essential that they be pertinent to the video that is being posted.
Despite the fact that these five procedures may seem to be straightforward; in order to successfully optimize your videos, you need to have a solid grasp of the content and goal of your video.
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